Master of Marketing

Overview

Our Master of Marketing gives you a deep understanding of target markets and how to communicate with them. Learn how to influence behaviour and communicate creatively across different digital platforms, devising innovations that are novel and disruptive. Our course offers real-world cases and practical applications, preparing you for business success.

Aims and objectives

• apply coherent and advanced knowledge of marketing concepts in diverse contexts and applications using critical thinking
• apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems with reference to established frameworks
• communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a team, and use advanced tools and practices of marketing within project work.
• demonstrate integrity, ethical conduct, accountability, respect and a broad awareness of professional practices and cultural norms in a global and sustainable context
• apply marketing fundamentals to the analysis, design and operation of a business model using appropriate marketing methods and tools
• reflect on, and take responsibility for, learning and self-management processes
• apply knowledge of research principles and methods to plan and execute a piece of research with some independence.

Career opportunities

You will be capable of taking a whole-of-business approach to marketing and will be equipped to take on senior roles in digital marketing, advertising, branding, consultancy, market research, corporate communications and customer experience.

Graduate skills

The Swinburne graduate attributes signify that Swinburne intends that its teaching programs assist all its graduates to be:

• capable in their chosen professional, vocational or study areas and an ability to engage in critical enquiry
• entrepreneurial in contributing to innovation and development within their business, workplace or community
• effective and ethical in work, community situations and reasoning skills
• adaptable and able to manage change
• aware of local and international environments in which they will be contributing (e.g. socio-cultural, economic, natural).

Professional recognition

The Master of Marketing is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International. The alumni of AACSB accredited business schools are among the world’s most influential leaders, innovators, and entrepreneurs impacting business, government, and non-profit sectors. Only the top six per cent of business schools worldwide are AACSB accredited.

Maximum Academic Credit

The maximum level of credit that can be granted for the Master of Marketing is 100 credit points (normally 8 units). The exception to this rule is for students entering with a Graduate Diploma of Marketing who may be granted up to 125 credit points of advanced standing (normally ten units).